Franchise marketing reporting

A useful starting view connects three things: how much each location spent, how many leads that spend produced, and the resulting cost per lead. A network summary helps teams see the whole picture; location rows help them investigate differences.

• Meta advertising spend for a clearly defined reporting period.
• Lead counts using a consistent definition across locations.
• Cost per lead calculated from spend divided by leads.
• Network totals derived from location data, with reporting dates and missing data made clear.

Use the same date range, currency, and lead definition before comparing results. Network cost per lead is total spend divided by total leads, rather than an average of each location’s cost per lead. If there are no leads, show that clearly instead of displaying a misleading zero cost.

A lower cost per lead does not by itself prove better business performance. Teams may also need lead quality, appointments, or sales from their existing systems to understand what happened after an inquiry. Those connections belong in the project discussion.

An existing reporting platform may cover standard dashboards. Custom reporting is worth discussing when your account structure, location mapping, shared workflow, or connections to other systems leave an important gap.

Start by sharing the report your team uses today, where the numbers come from, and who needs to act on them. We can then define a focused product around that workflow.